This has led to such a spectacular wave of shopping that international luxury brands have had to step up orders to maintain in-store inventory levels. This also makes Balenciaga’s opening in April of a 200-square-metre store in the luxury JK Iguatemi mall in São Paulo — its first store in South America — particularly well timed.
1 day ago · But it’s not a silver bullet. “TikTok will definitely remain a valuable marketing resource for luxury brands in 2024, but brands will need to be inventive,” Katie Devlin, assistant trends editor at trend forecaster Stylus tells Jing Daily. Consumers will likely grow increasingly analytical of content creators and their authenticity in 2024.
Focused on small-batch releases, word-of-mouth growth, personalized fittings, and luxurious textiles, these cult brands have begun to garner a grassroots following of women drawn to high-quality
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